Mashable is often a wonderful place to find tidbits of insights for churches that we never could quite expect. Today, they highlighted a new Qantas safety video called “Feels Like Home.” The interesting part is that it not only shows us something about videos, but provides an “ah-ha” moment that can relate to every element of how we communicate in the church.
Now, a little background. I fly somewhere between 75,000 and 90,000 miles per year (mainly for work.) In general, safety videos bore me to tears. I can state the script verbatim while reading Game of Thrones and jamming to the latest NF album. (Meaning multi-tasking to an extreme.) It has become the background noise of getting on a flight that everyone ignores.
The latest trend in safety videos has been to try to make the humorous or engaging while showing the specific required safety elements. All of them take place on a place and include some other humorous elements like Delta’s “most Internet’y safety video.” Now, they have even become expected and part of the background noise on a plane and fades from our attention.
Now, take a look at Qantas’ “Feels Like Home” safety video:
Not only does it provide the basic run of the mill safety information, but it shows you the wonderful scenery of Australia, brings a small tear to your eye at the end and provides some motivation to hop on a plane to go see it (likely through Qantas).
There are a couple themes that we should note:
Now, you may feel that I may be over-analyzing a simple safety video and making things up. Watch it again and then compare it with the Delta video. Which one would you watch again?
Ah…I thought so.
The same is true for church communication. Whether it is from a pulpit to an announcement on YouTube, how you capture someone’s attention, hold their interest and achieve your objective is a tough thing to do. We are constantly bombarded with information. They pay attention to what matters most. We need to earn it.
So, what can we learn from the Qantas video?
Now, does every church announcement need to go through this filter? Nope, but the things that are most important do need to pass these eight steps. I would argue that it is just as important for a sermon as well as a video conveying the mission of the church.
Churches must be clear in what they communicate. Otherwise the noise of the world will drown them out.